Activision Blizzard Inc. (ATVI): Today's Featured Computer Software & Services Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Activision Blizzard ( ATVI) pushed the Computer Software & Services industry lower today making it today's featured Computer Software & Services laggard. The industry as a whole closed the day down 0.9%. By the end of trading, Activision Blizzard fell $0.43 (-2.6%) to $16.32 on light volume. Throughout the day, 4,707,397 shares of Activision Blizzard exchanged hands as compared to its average daily volume of 7,325,900 shares. The stock ranged in price between $16.24-$16.77 after having opened the day at $16.76 as compared to the previous trading day's close of $16.75. Other companies within the Computer Software & Services industry that declined today were: China Mobile Games and Entertainment Group ( CMGE), down 22.5%, Bridgeline Digital ( BLIN), down 8.3%, Webmedia Brands ( WEBM), down 7.4% and Mediabistro ( MBIS), down 7.4%.

Activision Blizzard, Inc. publishes online, personal computer (PC), console, handheld, and mobile interactive entertainment products worldwide. It operates in three segments: Activision, Blizzard, and Distribution. Activision Blizzard has a market cap of $18.3 billion and is part of the technology sector. Shares are up 54.3% year to date as of the close of trading on Thursday. Currently there are 18 analysts that rate Activision Blizzard a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Activision Blizzard as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, largely solid financial position with reasonable debt levels by most measures, attractive valuation levels, expanding profit margins and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Salesforce.com ( CRM), up 12.6%, China Information Technology ( CNIT), up 8.3%, UBIC Inc ADR ( UBIC), up 4.7% and BOS Better Online Solutions ( BOSC), up 4.6% , were all gainers within the computer software & services industry with Splunk ( SPLK) being today's featured computer software & services industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer software & services industry could consider iShares S&P NA Tech Software Idx ( IGV) while those bearish on the computer software & services industry could consider ProShares Ultra Short Technology ( REW).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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