Nielsen Extends Review Period For Arbitron Acquisition

Nielsen Holdings, N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has agreed to extend the period for regulatory review of the Arbitron transaction into September. The regulatory process continues to progress and Nielsen continues to be confident in the ultimate outcome.

About Nielsen

Nielsen Holdings N.V. (NYSE:NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Copyright Business Wire 2010

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