Net Revenues by Segment Operations

  Distribution Investment & Production Movie Theater Talent Agency Intersegment Elimination Consolidated
Net Revenues from External Customers (US$mm) 5.6 5.7 16.8 0.2 -- 28.3
Intersegment Revenues (US$mm) 0.2 1.8 -- -- (2.0) --
Total Net Revenues (US$mm) 5.8 7.5 16.8 0.2 (2.0) 28.3

Net revenues from distribution totaled US$5.8 million. During the second quarter of 2013, Bona distributed three new films, Christmas Rose, Kuiba II and The Funeral Parlor.

Net revenues from film investment and production were US$7.5 million, mainly derived from Bona's investments in films released in the second quarter of 2013, as well as sales of the Company's television series Flying Swords of Dragon Gate.

Net revenues from the movie theater segment increased to US$16.8 million, primarily as a result of growth in the number of Bona-owned theaters in operation. The Company owned and operated 20 theaters as of June 30, 2013, compared with 14 as of June 30, 2012.

Gross Profit and Gross Margin
  2Q13 2Q12 Y-o-Y%
Gross Profit (US$mm) 15.0 11.7 28.7%
Gross Margin 53.2% 56.3% --

For the second quarter of 2013, gross profit increased to US$15.0 million from US$11.7 million in the second quarter of 2012. The year-over-year increase in gross profit was primarily attributable to the strong performance of the Company's movie theater segment.

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