PALO ALTO, Calif., Aug. 29, 2013 /PRNewswire/ -- Deliv today announced a partnership with a subsidiary of General Growth Properties, Inc. (NYSE: GGP), one of the largest shopping mall operators in the country, to offer same-day delivery service to GGP mall customers. The initiative is designed to meet evolving consumer demands through omni-channel retailing. It also provides customers additional ease and convenience in how they receive goods. The partnership begins with the launch of services at four GGP properties, including Stonestown Galleria ( San Francisco); Eastridge ( San Jose); Glendale Galleria ( Los Angeles); and Oakbrook Center ( Chicago). Participating retailers will provide same-day delivery options. Shoppers will be able to purchase online from participating retailers and have those purchases delivered the same day. Additionally, guests can shop at the mall and have their purchases delivered directly to their homes or preferred locations on the same day. "Shopping malls have been a part of the American culture for decades, providing opportunities for fashion, social activity and convenience," said Daphne Carmeli, founder and CEO of Deliv. "In the Internet age, all retailers, as well as mall operators are looking at ways of continuing to provide outstanding customer experience to shoppers and GGP has shown great initiative introducing the delivery service. With Deliv's unique ability to manage same-day delivery to any location, GGP has established a simple, manageable and prestigious differentiation for its retailers." Deliv is a breakthrough model for same-day delivery, using crowdsourced delivery personnel and an intelligent technology platform to provide premium quality, same-day delivery at affordable prices. "We believe it is important for us to provide our shoppers and retailers with an exceptional experience that meets their evolving demands. Enabling retailers to use our stores to fulfill online orders the same day is fundamental in creating an omni-channel experience. Our intent is to partner with retailers to create new consumer services, such as same-day local delivery and pickup. Our malls will continue to be a point of distribution for unique retailers to serve our shoppers," said Scott Morey, senior vice president, GGP. Shoppers will be able to receive same-day delivery through a variety of participating retailers, including those within the jewelry, fashion, footwear and luxury categories. The price of same-day delivery by Deliv is the same or less than standard shipping.