Rediff.com India Pvt. Ltd (NASDAQ: REDF) today enhanced its online shopping marketplace offering by introducing a free app, “Rediff Shopping,” that enables users in India to check prices of books by simply scanning the barcode and then make purchases directly from their mobile devices. Apart from books, some of the key categories from which consumers can purchase goods using the Rediff Shopping app are Apparel, Accessories and Bags, Mobile Phones and Accessories, Sports and Fitness Equipment, Cameras and Optics, Toys and Games, Computers & Peripherals, Home Décor & Furnishings, among others. Users can browse the top selling deals on products and the top selling books or use the search function directly on the Rediff Shopping app to look up a product of their interest. The new shopping app uses the same secure payment gateway as the parent website to offer multiple payment options to its users, including cash on delivery, cheque/demand draft payment, net banking, and both debit and credit cards. It is fast, efficient and highly secure. “We are encouraged by the consumer response to our online shopping marketplace business and anticipate future growth to come from mobile devices as 3G and broadband services continue to expand,” said Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd. “We believe the introduction of the Rediff Shopping app that works across a wide range of mobile device platforms will position us for growth in the online shopping space in India, especially with the continued proliferation of mobile devices in our country.” Rediff.com’s Shopping app can be downloaded from Google Play, iOS Appstore and BlackBerry World or by visiting Rediff.com/shoppingapp. About Rediff India Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York. For additional information, please visit http://www.investor.rediff.com. Safe Harbor Except for historical information and discussions contained herein, statements included in this release may constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as “may”, “will”, “aim”, “will likely result”, “believe”, “expect”, “will continue”, “anticipate”, “estimate”, “intend”, “plan”, “contemplate”, “seek to”, “future”, “objective”, “goal”, “project”, “should”, “will pursue” and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.