- Only 10 percent of adults think "what's for breakfast" first when their alarm goes off each morning – but most report considering how long they can snooze or what they have to do today.
- Just 22 percent of people would spend extra time in the morning eating breakfast, while 50 percent report they would spend extra time sleeping in.
- "Not feeling hungry until I'm out the door" is the most common cause of skipping breakfast.
- http://clicktotweet.com/NmDEc @Kelloggs_US aims to end to breakfast skipping with skipperventions and new #KelloggsToGo
- http://clicktotweet.com/564W4 Nearly 1 in 3 breakfast skippers feel sluggish! @Kelloggs_US helps stop the skip with #KelloggsToGo
 NPD Group, National Eating Trends, 2011