COLUMBIA, Md., Aug. 28, 2013 /PRNewswire/ -- The board of directors of Arbitron Inc. (NYSE: ARB) has approved the payment of a quarterly cash dividend of $0.10 ( ten cents) per common share. The dividend will be paid on or about October 1, 2013 to shareholders of record as of the close of business on September 16, 2013. If the effective date of the pending merger with Nielsen Holdings N.V. is before September 16, 2013, the dividend will be pro-rated with stockholders receiving $0.0010989010989011 per share per day for each day after June 17, 2013, the record date for the previously declared quarterly dividend. In accordance with the merger agreement, the pro rata dividend ensures that stockholders receive a dividend at the current rate until the closing of the pending merger with Nielsen. The pro rata dividend, which amounts to $0.10 per share for the full quarter, will be payable within 30 days after the merger closes to shareholders of record at the close of business on the day before the merger is completed. As of August 27, 2013, there were approximately 26,939,794 shares outstanding. About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media – radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter ™ (PPM ®) and the PPM 360™, new technologies for media and marketing research. Portable People Meter™, PPM ® and PPM 360™ are marks of Arbitron Inc. SOURCE Arbitron Inc.