NEW YORK, Aug. 28, 2013 (GLOBE NEWSWIRE) -- Soupman, Inc. (Public trading symbol: SOUP), the parent company of the brand of best-tasting soup in the world, The Original SoupMan®, is adding to its gumbo of talent with the appointment of franchise industry expert Rocco Fiorentino and legal veteran Ronald Lawrence Crane to the Board of five members lead by Tim Gannon, co-founder of Outback Steakhouse, Chairman of the Board. Rocco Fiorentino brings more than 25 years of franchise industry experience as President and CEO of The Benetrends Group and its subsidiaries. He also is an active member of the Board of Directors for Swiss Farm Stores and Saxby's Coffee, franchisors of drive thru grocery stores and coffee shops, respectively. Ronald Lawrence Crane has more than 30 years of experience as a practicing attorney in New York in various areas of the law including real estate, contracts and talent agreement and licensing. He is Senior Counsel and practice head in the Advertising and Intellectual Property areas at Omnicom Group Inc., the world's largest global strategic holding company in the areas of advertising, marketing and corporate communication. Mr. Fiorentino additionally serves on the Board of Directors for the International Franchise Association (IFA) and is co-chairman of IFA's Membership Committee. Before adding these stellar accolades to his resume, Fiorentino served as President and CEO of Freedom Rings, LLC, was an area developer and multi-unit franchisee for Krispy Kreme Doughnuts in Pennsylvania, New Jersey and Delaware, and was Chairman of the Multi-Unit Franchise Conference from 2003 to 2005. As a veteran franchise expert, Fiorentino is a frequent speaker and moderator on franchise matters at the IFA Conference and the Multi-Unit Franchise Conference, and has authored a variety of articles on franchise financing. Mr. Crane brings a wealth of business and legal knowledge and experience to The Original SoupMan Board of Directors. He is the corporate counsel for various matters including the Company's intellectual property.