Apple TV Gets Another Upgrade, Adds More Content

NEW YORK ( TheStreet) -- Apple's ( AAPL) TV set-top box continues to delve into more content deals as it becomes more of a factor for Apple and its strategy to deliver better software and services.

Apple has added five more apps to Apple TV, including two apps from Walt Disney ( DIS), The Weather Channel and Vevo, and the Smithsonian Channel. The apps from Disney, Disney Channel and Disney XD provide live programming, similar to what happened with WatchESPN and HBO Go when Apple TV received content upgrades earlier this summer.

However, Disney only provides live services to pay TV subscribers whose service providers have a deal with the entertainment giant.

In June, Apple announced two major deals to continue expanding its software and services content as a way to keep people hooked into the Apple ecosystem. WatchESPN is also a station owned by Walt Disney, while HBO Go is owned by Time Warner ( TWX).

Apple shares were lower in Tuesday trading, off 0.74% to $499.25.

-- Written by Chris Ciaccia in New York

>Contact by Email.

More from Technology

Throwback Thursday: Intel Edition

Throwback Thursday: Intel Edition

Video: What Oprah's Content Partnership With Apple Means for the Rest of Tech

Video: What Oprah's Content Partnership With Apple Means for the Rest of Tech

Intel CEO's Surprise Exit Leaves 'Large Void' That Won't Be Easy to Fill

Intel CEO's Surprise Exit Leaves 'Large Void' That Won't Be Easy to Fill

The Winners and Losers in Thursday's Market

The Winners and Losers in Thursday's Market

Will Porsche's Electric Car Push Take Down Tesla?

Will Porsche's Electric Car Push Take Down Tesla?