Amazon today introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to merchandise millions of physical and digital items from Amazon.com within their apps and games. When using the new API, developers earn up to 6% on qualifying in-app customer purchases while providing customers an opportunity to easily buy and receive goods through Amazon’s secure 1-Click purchase experience and Amazon Prime shipping, where available. Until today, if developers wanted to create additional revenue channels for their apps they could use a “freemium” model with digital in-app purchasing or subscriptions, or by using mobile ads. With the Mobile Associates API, developers now have a new way to monetize their apps and games by offering contextually relevant goods across Amazon’s world class physical fulfillment network. The API can be used in the Amazon Appstore and in Google Play, and developers can learn more about integrating the new Mobile Associates API at: https://developer.amazon.com/blog. “Developers now have the ability to create an even deeper connection between their app and the products customers value and purchase through Amazon.com,” said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive. “Imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com. It offers the customer a more relevant experience and provides the developer with a new source of revenue.” App and game developers as well as existing Amazon Associates can create new and compelling user experiences within apps and games in three ways: selling a single item from within an app or game, showcasing a category of goods, or bundling the purchase of physical goods with the purchase of digital goods (for example, the customer receives a digital version of a board game when they buy the physical one). Animoca, Fismos, Days of Wonder and Spring2Partners are already integrating these experiences within their popular apps and games.