Canada's Hockey Store signs Agreement to be Title Sponsor of Wickfest CALGARY, Aug. 27, 2013 /CNW/ - The Canadian Tire Family of Companies today welcomes Hayley Wickenheiser to its team with a two year partnership. As part of the partnership, Canadian Tire Retail will become the title sponsor of Wickenheiser's annual hockey festival and Hayley will also become a Canadian Tire Jumpstart ambassador. Canadian Tire continues to build momentum around its support of sport in Canada and this announcement is an extension of the sport partnership agreement made earlier this year that positioned Canadian Tire, Sport Chek and Sports Experts as official sporting goods retailers of Canada's Olympic Team and Mark's as the official casual and industrial wear retailer of Hockey Canada. "We are proud to be the retail authority in Sports and are excited to celebrate and support athletes, like Hayley Wickenheiser," said Landon French, vice-president of sport partnerships at Canadian Tire. "Hayley represents the pinnacle of sports excellence. She is a tremendous contributor to hockey in Canada and her work to encourage young women to be active and play hockey is something we want to celebrate and support." In addition to a two-year partnership agreement with Hayley, Canadian Tire has also signed a two-year title sponsorship of Hayley's annual hockey festival. The 2013 Canadian Tire Wickenheiser World Female Hockey Festival is a celebration of the sport and the young women who play the game. The Festival provides an opportunity for young women to engage in world-class competition, make friends from around the world, improve their hockey skills and learn from the best. Over the course of four days, over 1,200 players compete and connect while building positive female hockey experiences across all levels. This year, the Festival is taking place November 21-24 at WinSport, Calgary, Alberta. "Partnering with such an iconic Canadian company provides a great opportunity to continue to inspire young athletes to get involved in sport," said Hayley Wickenheiser. "Canadian Tire's push to getting kids active further demonstrates their commitment to sport in Canada." As a company, Canadian Tire has always supported play and encouraged participation in sport. Whether Canadians aspire to greatness in the playground or on a podium, Canadian Tire believes it has a role in helping amateur athletes succeed and families stay active. Active kids help build stronger families, which in turn, builds stronger communities, contributing to a stronger nation.