The United Natural Products Alliance (UNPA), a leading international association of dietary supplement, functional food and natural health products companies, today announced its commitment to food safety by endorsing and agreeing to promote the use of track and trace technology from ReposiTrak, a solution provider backed by international food safety consultants Leavitt Partners and retail technology experts Park City Group (NYSE MKT: PCYG). The ReposiTrak system, which includes Document Management and Track & Trace applications, will be made available to and employed by UNPA members during the coming months. “It is critical that our members know exactly where their ingredients are coming from and where finished goods are going so customers and consumers have total confidence in their brands. ReposiTrak, which we believe is quickly becoming the industry standard across the retail food industry, creates the visibility needed to reduce risks and ensure that only safe products are being sold to shoppers,” said Loren D. Israelsen, President of UNPA. Powered by Park City Group’s technology, ReposiTrak enables grocery warehouses, supermarkets, packaged goods manufacturers, food processing facilities, drug stores and drug manufacturers, as well as logistics partners, to track and trace products and components throughout the global food, drug and dietary supplement supply chains. In addition, the technology addresses the market need of receiving, storing, sharing, and maintaining regulatory documentation all in one convenient location. ReposiTrak reduces risk in the supply chain by identifying backward chaining sources and forward chaining recipients of products in near real time. “UNPA is an innovative trade group acting to safeguard its members in a market that is increasingly complicated by changing consumer behavior and new government and food safety regulations. ReposiTrak helps UNPA accomplish this goal by enabling its members to see all product flows and act quickly and effectively to address any issues before they become real problems,” said Rich McKeown, President of ReposiTrak.