Not surprisingly, the report found Facebook ranked fourth and Amazon ( AMZN) came in sixth. I'm willing to applaud Yahoo!'s numbers from the standpoint that they do not include Tumblr, which Yahoo! acquired earlier this year for more than $1 billion. Tumblr, which has grown in popularity, came in at number 28, two spots ahead of Twitter and eight spots ahead of Netflix ( NFLX). Essentially, there's a lot that goes into being ranked on this list, not the least of which is it doesn't include mobile traffic -- something for which Yahoo! has long been criticized. On the flip side, it means Yahoo! can instantly become dominant should it ever figure out its mobile strategy. I'm curious to see how Yahoo! is able to monetize its new status.
It's one thing to get people to come and click on your site and generate page views. It's another task altogether to get these same people to spend money. This is what Facebook, with its more than 1 billion registered users, has begun to figure out. Facebook stock responded impressively. Along similar lines, no one comes close to Google in terms of advertising revenue. So although Google might have fallen to second place in terms of popularity for July, Google is ranked first each quarter in the category that matters on its earnings report. To that end, while Mayer seems to be having a real impact on Yahoo!'s rebirth, I'm not going to get too excited about the company's new status as Web traffic king. That said, the company's ascent to No. 1 suggests the days of the doom-and-gloom talks about Yahoo! are over. The company once again resembles an internet pioneer. But I can say the same thing about AOL. At the time of publication, the author held no position in any of the stocks mentioned. Follow @saintssenseThis article was written by an independent contributor, separate from TheStreet's regular news coverage.