COLUMBUS, Ohio, Aug. 26, 2013 /PRNewswire/ -- AEP Energy, a competitive retail electric service provider, recently launched a new, enhanced version of its website at aepenergy.com. The new aepenergy.com is optimized for mobile devices and uses responsive web design, which provides easy reading and navigation, with minimal resizing and panning. This strategy gives a potential customer the opportunity to sign up with AEP Energy quickly and easily using his or her mobile device. "Our digital strategies are designed to shorten the time frame between a family's or business' first exposure to AEP Energy and their decision to become a customer," said Frank Willson, vice president of marketing, AEP Energy. "This 'speed to value' concept has worked throughout the retail space in other businesses and has great potential in the Competitive Retail Electric Supply industry." Using a new content management platform, the website has improved search functionality, the ability to present video content, easier navigation for customers and the ability to publish information more quickly and easily. "Because we serve a diverse group of customers who have different needs and wants, it is critical that they can find what they are looking for quickly and effortlessly," said Willson "We accomplished this by using better navigation tools and providing potential customers a compelling and engaging user experience, regardless of the device that they use to access our website." AEP Energy is a certified Retail Electric Service (CRES) provider that supplies electricity to business and residential customers in Illinois, Ohio and other deregulated electricity markets. AEP Energy also offers energy solutions, including demand response and energy efficiency services, nationwide. More information about AEP Energy is available at www.AEPenergy.com. AEP Energy is not soliciting on behalf of and is not an agent of AEP Ohio. AEP Ohio customers do not need to purchase any competitive retail electric service from AEP Energy to receive or to continue to receive non-competitive retail electric services from AEP Ohio.