Protective Life Insurance Company, a life insurer headquartered in Birmingham, Ala., has announced the Ultimate Fan Experience sweepstakes as part of its sponsorship of the University of Alabama Crimson Tide football team. Featuring four tickets to the Alabama versus LSU football game on Nov. 9, the sweepstakes also includes four pre-game sideline passes, hospitality passes and University of Alabama fan packs. “In celebration of our second year of sponsorship of the National Champion Crimson Tide football team, we wanted to give fans the opportunity to get up close at one of the most exciting games of the year,” said John D. Johns, chairman, president and CEO of Protective. “For two years running, the Alabama versus LSU game has been a key game in the run up to the SEC Championship, and ultimately the National Championship. We’re confident this will be the ultimate fan experience for anyone who loves Alabama football.” The sweepstakes, which began Aug. 26 and runs through Oct. 13, can be entered by visiting and ‘liking’ Protective’s Facebook page, www.facebook.com/protectivelifeins, then completing the sweepstakes entry form. Fans in Bryant-Denny Stadium who text to vote on the “Protective Play of the Game” will also receive a bounce back message with a link to enter the sweepstakes. Official Sweepstakes Rules are available on Protective’s Facebook page. Johns said, “Protective’s brand promise is ‘Protect Tomorrow, Embrace Today.’ And while we are passionate about helping our customers protect their family’s tomorrows, we can think of no better way to embrace today than a Fall football Saturday and our Ultimate Fan Experience.” For more information about Protective Life Insurance Company, please visit www.protective.com. ABOUT PROTECTIVE LIFE INSURANCE COMPANY Protective Life Insurance Company helps provide financial security through innovative, valuable and affordable insurance and investment products. For more than 100 years, the mission of the company has remained alive in its name. Protective is committed to tearing down the barriers that prevent people from enjoying the peace of mind and satisfaction that come from taking care of their future financial needs and the needs of those who depend on them. By enabling more people to confidently protect their tomorrow, we provide them the freedom to embrace their today. For more information about Protective Life Insurance Company, a subsidiary of Protective Life Corporation (NYSE: PL), visit www.protective.com. Crimson Tide Sports Marketing is the multimedia rights holder for the University of Alabama Department of Intercollegiate Athletics managing Protective’s relationship on behalf of the school. CTSM is a joint venture between college marketers Learfield Sports and IMG College.