NEW YORK ( TheStreet) -- Today's earnings scorecard features nine companies that reported quarterly results Wednesday, and I previewed these stocks Tuesday in Hewlett-Packard, Lowe's, Target Earnings on Deck. Four of these stocks were sent to the woodshed following earnings disappointments.American Eagle Outfitters ( AEO) ($14.78 vs. $16.00 on Aug. 19) matched EPS estimates earning 10 cents a share. The stock was taken to the woodshed trading down to $14.33 Wednesday on a reported decline in traffic at their retail stores. Share price weakness resulted in an upgrade to a strong buy rating, but I do not show a value level with the stock is below a weekly risky level at $16.95. Hewlett-Packard ( HPQ) ($22.40 vs. $25.88 on Aug. 19) missed EPS estimates by a penny earning 86 cents a share. The stock closed at $25.38 on Wednesday and gapped lower to $21.81 Thursday. The trip to the woodshed followed CEO Meg Whitman's revelation that the company would not see revenue growth in 2014. The stock still has a buy rating with a semiannual pivot at $24.24 with a weekly risky level at $25.84. LOW) ($46.98 vs. $43.67 on Aug. 19) beat EPS estimates by 8 cents earning 88 cents a share. The stock rallied to a post-earnings high at $47.51 Thursday. The stock still has a buy rating with a monthly value level at $43.99 with a weekly risky level at $48.75. L Brands ( LTD) ($59.21 vs. $59.04 on Aug. 19) beat EPs estimates by a penny earning 61 cents a share and the buy rated stock traded down to $57.01 Thursday. My semiannual value level is $56.99 with weekly and semiannual risky levels at $62.93 and $63.35. PetSmart ( PETM) ($70.95 vs. $74.42 on Aug. 19) beat EPs estimates by 3 cents earning 89 cents a share and the buy rated stock dipped to $70.63 Wednesday vs. its 50-day SMA at $71.21 with Friday's close below this key level. My monthly value level is $64.91 with a semiannual risky level at $74.51. SJM) ($108.46 vs. $109.06 on Aug. 19) beat EPS estimates by 4 cents earning $1.24 a share but the hold rated stock slipped to $106.65 Thursday vs. its 50-day SMA at $107.63 with Friday's close above this key level. My semiannual value level is $102.37 with a semiannual pivot at $109.18 and monthly risky level at $111.92.
Staples ( SPLS) ($14.20 vs. $16.41 on Aug. 19) missed EPS estimates by a penny earning 17 cents a share. The buy rated stock was sent to the investor woodshed on declining sales and profitability and lowered forward guidance. The week's low was $13.90 vs. the 200-day SMA at $13.84. This weakness resulted in an upgrade to strong buy from buy. My semiannual value level is $13.66 with weekly and annual risky levels at $16.33 and $16.58. Target ( TGT) ($64.35 vs. $68.24 on Aug. 19) beat EPS estimates by 22 cents earning $1.19 a share. The buy rated stock gapped below its 200-day SMA at $66.52 to a low of $64.07 on Thursday on the way to the investor woodshed as the retailer warned that consumers will continue to spend cautiously in the face of household budget pressures. Last week I read a post the reported that household incomes have dropped 4.4% since the recession ended four years ago. My annual value level is $53.54 with an annual pivot is $65.45 and weekly and monthly risky levels at $70.32 and $70.74. TOL) ($31.19 vs. $30.66 on Aug. 19) beat EPS estimates by 11 cents earning 38 cents a share. The hold-rated homebuilder stock is below its 50-day and 200-day SMAs at $32.56 and $33.61. My semiannual value level is $24.57 with an annual pivot at $31.95 and weekly and semiannual risky levels at $32.16 and $32.51.
We learned Friday that sales of newly built, single-family homes declined 13.4% in July to a seasonally adjusted annual rate of 394,000 units. The National Association of Home Builders indicated that "higher mortgage rates prompted a temporary pause in buying activity. " Home buyers are on a tight budget and the shock of a 100 basis point rise in the mortgage rate has queered many deals.
(170.60) set a 2013 low at 164.03 on Aug. 15 and ended last week down 0.4% on the year and 18.7% below its May 20 high at 210.01. At the time of publication the author held no positions in any of the stocks mentioned. Follow @Suttmeier This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.