Lamar Advertising Co (LAMR): Today's Featured Media Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Lamar Advertising ( LAMR) pushed the Media industry higher today making it today's featured media winner. The industry as a whole was unchanged today. By the end of trading, Lamar Advertising rose $0.58 (1.4%) to $43.67 on light volume. Throughout the day, 771,374 shares of Lamar Advertising exchanged hands as compared to its average daily volume of 1,149,700 shares. The stock ranged in a price between $43.09-$43.69 after having opened the day at $43.41 as compared to the previous trading day's close of $43.09. Other companies within the Media industry that increased today were: Envoy Capital Group ( ECGI), up 9.9%, Nexstar Broadcasting Group ( NXST), up 6.5%, McClatchy Company ( MNI), up 6.5% and Central European Media ( CETV), up 5.2%.

Lamar Advertising Company operates as an outdoor advertising company in the United States. Lamar Advertising has a market cap of $3.4 billion and is part of the services sector. Shares are up 9.9% year to date as of the close of trading on Thursday. Currently there are 5 analysts that rate Lamar Advertising a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Lamar Advertising as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, compelling growth in net income and good cash flow from operations. However, as a counter to these strengths, we find that the company has favored debt over equity in the management of its balance sheet.

On the negative front, Pandora Media ( P), down 12.9%, Crown Media Holdings ( CRWN), down 5.9%, Digital Cinema Destinations Corp Class A ( DCIN), down 5.8% and Bona Film Group ( BONA), down 5.0% , were all laggards within the media industry with Charter Communications Inc Class A ( CHTR) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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