Sony Corporation (SNE): Today's Featured Consumer Durables Laggard

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Sony Corporation ( SNE) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole was unchanged today. By the end of trading, Sony Corporation fell $0.29 (-1.4%) to $19.66 on light volume. Throughout the day, 1,237,943 shares of Sony Corporation exchanged hands as compared to its average daily volume of 3,425,200 shares. The stock ranged in price between $19.53-$19.92 after having opened the day at $19.83 as compared to the previous trading day's close of $19.95. Other companies within the Consumer Durables industry that declined today were: Furniture Brands International ( FBN), down 10.1%, Daktronics ( DAKT), down 4.5%, Skullcandy ( SKUL), down 3.7% and Marine Products Corporation ( MPX), down 3.2%.

Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Sony Corporation has a market cap of $20.1 billion and is part of the consumer goods sector. Shares are up 78.1% year to date as of the close of trading on Tuesday. Currently there are 3 analysts that rate Sony Corporation a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Sony Corporation as a hold. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including weak operating cash flow and poor profit margins.

On the positive front, SGOCO Group ( SGOC), up 34.9%, Kid Brands ( KID), up 5.6%, American Woodmark Corporation ( AMWD), up 5.5% and Entertainment Gaming Asia ( EGT), up 5.0%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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