Deckers Outdoor Corporation (DECK): Today's Featured Consumer Goods Winner

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Deckers Outdoor Corporation ( DECK) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.4%. By the end of trading, Deckers Outdoor Corporation rose $1.67 (2.9%) to $59.69 on heavy volume. Throughout the day, 1,236,745 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 745,300 shares. The stock ranged in a price between $57.37-$61.53 after having opened the day at $57.84 as compared to the previous trading day's close of $58.02. Other companies within the Consumer Goods sector that increased today were: SGOCO Group ( SGOC), up 34.9%, Diamond Foods ( DMND), up 19.1%, Tianli Agritech ( OINK), up 11.3% and China New Borun Corporation ( BORN), up 9.8%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children in the United States and internationally. Deckers Outdoor Corporation has a market cap of $2.0 billion and is part of the consumer non-durables industry. Shares are up 41.5% year to date as of the close of trading on Tuesday. Currently there are 6 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, solid stock price performance and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and feeble growth in the company's earnings per share.

On the negative front, Furniture Brands International ( FBN), down 10.1%, Zuoan Fashion ( ZA), down 8.1%, EveryWare Global ( EVRY), down 5.7% and Fuwei Films (Holdings ( FFHL), down 5.7% , were all laggards within the consumer goods sector with ConAgra Foods ( CAG) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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