Earlier this month, Green Mountain Coffee Roasters, Inc., parent company of the Green Mountain Coffee brand, announced that for the third consecutive year, it has been named the largest purchaser of Fair Trade Certified™ coffee in the world for 2012, by Fair Trade USA. GMCR purchased more than 54 million pounds of Fair Trade Certified™ coffee in the 2012 calendar year.Fair Trade Certified™ Three Continent Blend is available in K-Cup® packs and in 12 oz. bags at grocery stores nationwide and online at GreenMountainCoffee.com. Suggested retail prices are $11.99 per 18-count; $8.79 per 12-count; and $9.49 per bag. For more information on Fair Trade Certified™ Green Mountain Coffee, on Fair Trade Month, or to purchase Fair Trade Certified™ Three Continent Blend, visit www.GreenMountainCoffee.com. About Green Mountain Coffee Roasters, Inc. As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects. For more information visit: www.gmcr.com. To purchase Keurig® and Green Mountain Coffee products visit: www.Keurig.com or www.greenmountaincoffee.com. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released. GMCR-C
Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig ® brewing technology, today announced the launch of Fair Trade Certified™ Green Mountain Coffee® Three Continent Blend, a unique, expertly blended coffee from three distinctive coffee-growing regions around the world.
New, Multi-Region Coffee Strikes Invigorating Flavor Balance, Adds to Company's Fair Trade Certified(TM) Portfolio (Photo: Business Wire)Three Continent Blend unites the flavors and aromas of coffee from South America, Africa and Asia, resulting in a complex and refined cup of coffee while delivering on the brand’s commitment to Fair Trade. Sumatran beans from Indonesia provide a lush, hearty body; South American beans offer sweet and balanced fruit flavors; and the floral finish is unmistakably Ethiopian, from Africa. “Three Continent Blend elevates the coffee experience through its rich and complex aromatics and perfect balance of flavor,” said Lindsey Bolger, Vice President, Coffee Sourcing & Excellence for GMCR. “Behind every cup is a journey of thousands of miles, and we’re proud to unite these flavors in one exceptional blend.” The new offering is being released just ahead of the 10 th Annual Fair Trade Month in October. By purchasing Fair Trade Certified™ Three Continent Blend, people help coffee farmers receive a fair price for their beans, which means a great cup of coffee, and a better quality of life in coffee-farming communities. “The Green Mountain Coffee brand offers one of the largest selections of Fair Trade Certified coffees in the country, and we continue to expand our high-quality assortment with Three Continent Blend,” said Michelle Stacy, President, U.S. Commercial at GMCR. “We’re committed to creating long-term relationships with farmers and their communities, and by simply purchasing Fair Trade products, consumers can help to enhance the quality of life in coffee-farming communities.”