Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig ® brewing technology, today announced the launch of Fair Trade Certified™ Green Mountain Coffee® Three Continent Blend, a unique, expertly blended coffee from three distinctive coffee-growing regions around the world.
Earlier this month, Green Mountain Coffee Roasters, Inc., parent company of the Green Mountain Coffee brand, announced that for the third consecutive year, it has been named the largest purchaser of Fair Trade Certified™ coffee in the world for 2012, by Fair Trade USA. GMCR purchased more than 54 million pounds of Fair Trade Certified™ coffee in the 2012 calendar year.Fair Trade Certified™ Three Continent Blend is available in K-Cup® packs and in 12 oz. bags at grocery stores nationwide and online at GreenMountainCoffee.com. Suggested retail prices are $11.99 per 18-count; $8.79 per 12-count; and $9.49 per bag. For more information on Fair Trade Certified™ Green Mountain Coffee, on Fair Trade Month, or to purchase Fair Trade Certified™ Three Continent Blend, visit www.GreenMountainCoffee.com. About Green Mountain Coffee Roasters, Inc. As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects. For more information visit: www.gmcr.com. To purchase Keurig® and Green Mountain Coffee products visit: www.Keurig.com or www.greenmountaincoffee.com. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released. GMCR-C