Beloit Mindset List authors introduced the 16 th annual Mindset List today via webcast using Mediasite by Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video content management and webcasting solutions, giving the world a look at the cultural touchstones that have shaped the lives of this year’s incoming college freshmen. The webcast is now available at www.sonicfoundry.com/mindsetwebcast. Each August since 1998, Beloit College has released the Mindset List. Created by Beloit’s Keefer Professor of the Humanities Tom McBride and Emeritus Public Affairs Director Ron Nief, the list originally served as a reminder to faculty to be aware of dated references. However, it quickly became an international touchstone of the rapidly changing worldview of each new college generation. The Mindset List website at www.beloit.edu and the companion Mediasite webcast receive more than 1 million hits annually. Some of the authors’ favorite facts about the class of 2017, born in 1995, include:
- As they started to crawl, so did the news across the bottom of the television screen.
- Having a chat has seldom involved talking.
- Eminem and LL Cool J could show up at parents’ weekend.
- Gaga has never been baby talk.
- They have known only two presidents.
- They have never attended a concert in a smoke-filled arena.
- The U.S. has always been trying to figure out which side to back in Middle East conflicts.
- A Wiki has always been a cooperative web application rather than a shuttle bus in Hawaii.
- Washington, D.C. tour buses have never been able to drive in front of the White House.
- Their parents’ car CD player is so ancient and embarrassing.
- Jurassic Park has always had rides and snack bars, not free-range triceratops and velociraptors.
Nief and McBride will share their thoughts in a free webinar, “Understanding the Mindset of the Modern Student” at 11 a.m. Central on Sept. 24. To register, visit www.sonicfoundry.com/MindsetWebinar.“Gaga and LL Cool J references and statements like ‘today’s incoming freshmen have always been able to sell old toys on eBay’ aren’t trivial. We believe it’s crucial to know the mentality of students to fully understand their needs and the consumer of the learning tools we create,” said Sean Brown, vice president of Sonic Foundry. “The Mindset List puts into perspective the culture of today’s student, and we’re proud to partner with the creators of this list to help them spread the word via webcast about their widely-anticipated report.” Trusted by 1,200 colleges and universities, the patented Mediasite webcasting and video content management system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand videos and rich media. About Sonic Foundry®, Inc. Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners. Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.