Taco Bell®, while best known for selling more than two billion tacos each year, is no stranger to music. With a shared passion for music with thousands of its consumers, and its Feed the Beat® program that has supported more than 600 up-and-coming artists on tour since 2006, the brand continues to help its fans Live Más through exclusive opportunities that connect fans with bands and bands with fans, socially.
Taco Bell®'s Feed the Beat® Music Program Presents Fans More Access to Discover Music, Artists with Its First Rockumentary Film Directed by Sam Jones (Photo: Business Wire)
Today, Feed the Beat ( @FeedtheBeat) expands its relationship with fans and support for music by introducing a documentary film, “Hello Everywhere,” that explores a new era of music discovery as revealed by two bands from the program and uncovered by acclaimed director Sam Jones ( @RSAFilms). Fans will experience an exclusive look at indie success story Passion Pit ( @PassionPit) and emerging indie artist Wildcat! Wildcat! ( @WildcatWildcat) as the behind-the-scenes film reveals surprising similarities and candid differences in their careers right now. The Feed the Beat “rockumentary” project was filmed at South by Southwest® (SXSW®) 2013 where music, interactive and film merge, and it documents the bands’ experiences leading up to one epic show at Hype Machine’s Hype Hotel on March 11, 2013. The 50-minute film, also featuring performances from the bands during SXSW, will be released on Aug. 25 free to fans on VEVO®, a partner of the film. The trailer is available on FeedtheBeat.com. “We saw an incredible opportunity to bring together two Feed the Beat artists – both who embody the definition of Live Más everyday – with Sam Jones for an event in front of thousands of fans online and at SXSW 2013 to create ‘Hello Everywhere,’” said Brian Niccol, president of Taco Bell Corp. “Feed The Beat evolved from our friends and fans’ love of music, and Jones has done a tremendous job capturing behind-the-scenes footage and fan-made content to create an intriguing experience that tells the stories and passion it takes to reach your dreams.”