Today, IPG Mediabrands announced another major step toward an automated future. Six months ago, Mediabrands put a stake in the ground to deliver at least 50% of their clients’ buys through automation by 2016. After months of critical conversations with the industry’s most important players, a consortium of like-minded companies has been formed. A+E Networks , AOL , Cablevision , Clear Channel Media and Entertainment and Tribune share in the determination to bring the industry forward in the service of both clients and their audiences, and will work together with MAGNA GLOBAL to establish an industry-leading end-to-end, integrated programmatic-buying business model to drive critical automation advances across all media transactions. The MAGNA Consortium will work to substantially improve the media planning and buying process, leading the way to a scalable, omni-channel marketplace. Together, the Consortium will work to deliver:
- Innovative ways to drive more precise targeting and greater performance through the use of data
- Exploration of opportunities to modernize and streamline media negotiations through expanded use of data and technology- based buying platforms
- Application of technological solutions to automate legacy buying systems and processes across traditional and digital media.
About CablevisionCablevision Systems Corporation (NYSE: CVC) is one of the nation’s leading media and telecommunications companies, delivering its Optimum-branded television, Internet, and voice offerings throughout the New York area. Cablevision’s local media properties include News 12 Networks, MSG Varsity and Newsday Media Group. Additional information about Cablevision is available on the Web at www.cablevision.com. About Clear Channel Media & Entertainment With 243 million monthly listeners in the U.S., Clear Channel Media & Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media & Entertainment serves 150 markets through 840 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel's digital radio platform, is the No. 1 all-in-one digital audio service with 210 million downloads; it reached 20 million registered users faster than any digital service in Internet history. The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media and Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at clearchannel.com and clearchanneloutdoor.com. Like us on Facebook at www.facebook.com/iHeartRadioFollow us on Twitter at www.twitter.com/iHeartRadio Related article: http://www.mediapost.com/publications/article/206902/interpublic-names-adaptv-preferred-video-provider.html#axzz2cSH0QSq3