Tree Of Life Grows Omnichannel Commerce With NetSuite
Australian Fair-Trade Fashion Retailer Transforms Business Operations Across Head Office, 54 Retail Stores, Wholesale and B2C Ecommerce Site to Deliver Unprecedented Omnichannel Customer Experience with NetSuite SuiteCommerce
SYDNEY, Aug. 19, 2013 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software and omnichannel commerce suites, today announced that Tree of Life, an Australian retailer of fair trade clothing and accessories from developing countries, has deployed NetSuite SuiteCommerce, the world's only software platform capable of bringing etail and retail operations together in one single commerce solution. Tree of Life is leveraging NetSuite SuiteCommerce to run its mission-critical, end-to-end omnichannel commerce business across its head office, 54 retail stores, wholesale business, and B2C Ecommerce site – all from within the one unified commerce solution. NetSuite replaced multiple, disparate software systems for Tree of Life including Salesforce CRM and a Microsoft SQL Server running Markinson Shopkeeper POS. With NetSuite SuiteCommerce, Tree of Life is able to transform the efficiency, transparency and performance of its rapidly expanding retail business online and within its brick-and-mortar locations, delivering an unprecedented frictionless omnichannel customer experience. NetSuite SuiteCommerce Changes the Game for Tree of Life NetSuite SuiteCommerce enables Tree of Life to manage multiple channels and locations, providing it with a 360-degree view of each customer. With SuiteCommerce, the retailer now has the business insight and data it needs to grow revenue, open up new sales channels and expand its business. The platform also fulfils a strong demand for a single commerce solution that supports multiple customer touchpoints – from in-store point-of-sale (POS) to call centres and social media to online via desktops, laptops, smartphones and tablets. In addition, pre-established dashboards and templates give Tree of Life the ability to generate reports whenever it wants with real-time data. Additionally, NetSuite's Order Management System (OMS) enables Tree of Life to flawlessly view, analyse and fulfil transactions across webstore, brick-and-mortar and telesales, regardless of where it was originated from or where it will be filled. In an omnichannel commerce environment, these capabilities are especially important to meet the expectations of today's consumers. Beyond order management, NetSuite provides powerful back-office technology such as warehouse management capabilities including bin and lot tracking and support for the pick/pack/ship fulfilment process, support for multiple warehouse locations, and the intelligence to select the appropriate warehouse based on each company's business logic.