New this year, Macy’s is partnering with the March of Dimes mobile-giving partners Mobile Commons and the BBB Mobile Giving Foundation to allow customers to make donations conveniently using their smart phones, while receiving the same great Macy’s deal. Customers who choose to participate will receive a $5 charge on their phone bill by their wireless provider. Each wireless provider will collect this charge and submit to the Mobile Giving Foundation, which will then transfer all contributions to the March of Dimes. Customers can also shop online at macys.com, as passes purchased there on Aug. 24 will also benefit the March of Dimes.“It’s so important to our mission to help moms and babies to have Macy’s, a leading retailer, support our efforts,” said Sandra Hijikata, chief revenue officer for the March of Dimes. “Shop For A Cause demonstrates Macy’s corporate responsibility and support for communities, volunteers, and families across the country.” March of Dimes is the leading non-profit organization for pregnancy and baby health, working to improve the health of babies by preventing birth defects, premature birth and infant mortality. By purchasing a shopping pass in store or online at macys.com on Aug. 24, customers can support the work of the March of Dimes while enjoying a day of spectacular discounts, entertainment and special events at Macy’s. For more information about Macy’s Shop For A Cause, visit macys.com/shopforacause. About Macy’s Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks ® and the Macy's Thanksgiving Day Parade ®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.