Park City Group (NYSE MKT: PCYG), a leader in consumer goods supply chain technology designed to increase sales and reduce out-of-stocks, today announced William “Bill” Wolfe is joining the company. A private label veteran with more than 30 years’ experience, Wolfe serves as a Senior Advisor, with responsibility for developing business solutions, consulting and expanding sales efforts in the retail channel. “Bill is a highly accomplished senior leader with expertise in private label marketing, merchandising and procurement from his years with premier supermarket retailers like Giant Eagle, Ahold USA and Genuardi’s Family Markets. He supports Park City Group’s mission to drive replenishment based on register rings rather than stuffing the back room with product,” said Randall K. Fields, Chairman and CEO of Park City Group. During his career, Wolfe has both developed and managed several major private label programs, receiving two Private Label Manufacturers Association (PLMA) “Salute to Excellence” awards for his efforts. “Retailers are moving more and more toward selling their own brands and gauging demand based on what the consumer really buys is the key to reducing waste in the private label manufacturer’s supply chain,” said Wolfe. “I’m excited to work with the Park City Group team. Their solutions provide both the retailer and their private label manufacturing partners with the ability to stock to demand.” Wolfe most recently served for more than a decade as Chief Marketing Officer at Resource One, a private label sales and marketing company based in St. Louis, MO. About Park City Group Park City Group (NYSE MKT: PCYG) is a Software-as-a-Service (“SaaS”) provider that brings unique visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it as well as providing food safety tracking information. The Company’s service increases customers’ sales and profitability while enabling lower inventory levels and ensuring regulatory compliance for both retailers and their suppliers. Through a process known as Consumer Driven Sales OptimizationTM, Park City Group helps its customers turn information into cash and increased sales, using the largest scan based platform in the world. Scan based trading provides retail trading partners with a distinct competitive advantage through scan sales that provides store level visibility and sets the supply chain in motion. And since it is scan based, it can be used in a Direct Store Delivery (DSD) or warehouse setting.