KUALA LUMPUR, Malaysia, Aug. 18, 2013 /PRNewswire/ -- Concerns on cyber security in the wake of increasingly high-profile threats and attacks have spurred the distributed denial of service (DDoS) protection market in Asia-Pacific. The publicity that attacks on Governments and organizations have received has enhanced awareness among enterprises and service providers, heightening demand for comprehensive DDoS solutions. New analysis from Frost & Sullivan ( http://www.networksecurity.frost.com), Asia-Pacific Distributed Denial of Service (DDoS) Attack Protection Market, finds that the market earned revenues of more than US$117.2 million in 2012 and estimates this to reach US$327.0 million in 2016. Asia-Pacific companies, especially in the banking, financial services and insurance vertical, are hiking their expenditure on security solutions to ward off attacks that are growing in sophistication and volume, thereby boosting the scope for the DDoS protection market in the region. "Businesses' growing dependence on the Internet and Web-based applications has compelled them to enhance their security set-up and adopt DDoS protection solutions," said Frost & Sullivan ICT Research Analyst Vu Anh Tien. "They view DDoS protection as a necessity, as any downtime will result in failed business transactions and revenue losses." Additionally, the influx of investments and the subsequent business expansions in the region have forced enterprises to protect themselves from vulnerabilities and avoid the clean-up costs and loss in reputation involved in the disruption of services following a DDoS attack. However, several organizations put off implementing DDoS protection applications till they are under attack, as they are still unaware of its consequences. DDoS installations are further delayed as the benefits of a successfully foiled attack cannot be quantified in monetary terms, and the ambiguity in assessing financial returns curbs investments.