The Independent Community Bankers of America (“ICBA”) ( www.ICBA.org) has named Pan American Bank CEO Jesse Torres as one of the Top 20 Community Banker Influencers on Twitter ( http://www.ICBA.org/smleaders/topcbers.cfm). The ICBA will feature Mr. Torres and Pan American Bank in the September issue of ICBA Magazine.
As early as 2007, Mr. Torres was one of a handful of social media evangelists within the banking industry encouraging community bankers to use of social media as a means of competing with regional, national and multi-national banks.In December 2008, Mr. Torres released his widely read Community Banker’s Guide to Social Network Marketing ( http://www.docstoc.com/docs/2873849/The-Community-Bankers-Guide-to-Social-Network-Marketing). This early work provided community bankers with a roadmap to “humanizing” their customer’s experience while minimizing the reputational damage caused by the banking crisis. In January 2011, Mr. Torres released the Human Resources Guide to Social Media Risks ( http://www.bit.ly/hrsmguide) as a tool for bankers and other businesses to adequately manage the risks associated with the use of social media within the organization and by employees on- and off-site. Mr. Torres has spoken to thousands of bankers across the country through banking association conferences, webinars, and seminars. Mr. Torres curates the Social Media and Banking Blog ( http://socialmediabanking.blogspot.com/) and communicates via Twitter through @jstorres and @PanAmericanBank. Mr. Torres can also be found on LinkedIn at http://www.linkedin.com/in/jessetorres. About Pan American Bank Established in 1964, Pan American Bank is California’s oldest Latino-owned bank and the second-oldest Latino-owned bank in the United States. Pan American Bank is also certified by the U.S. Treasury as a Community Development Financial Institution (“CDFI”). Headquartered in East Los Angeles, Pan American Bank has served the needs of the Latino communities in Los Angeles and Orange counties for nearly a half-century. Founded by the first Latina United States Treasurer, Romana Acosta Banuelos, the Bank has stayed true to its mission of transforming and empowering Latino communities through banking relationships built on trust, service, respect, communication, and guidance. Pan American Bank is Member FDIC and an Equal Housing Lender. Web: www.panamericanbank.us | Facebook: www.facebook.com/panamericanbank | Twitter: @panamericanbank | YouTube: www.youtube.com/panamericanbank | Blog: panamericanbank.blogspot.com