Kellogg Company (K): Today's Featured Consumer Goods Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Kellogg Company ( K) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 0.2%. By the end of trading, Kellogg Company fell $1.51 (-2.3%) to $62.95 on heavy volume. Throughout the day, 3,244,904 shares of Kellogg Company exchanged hands as compared to its average daily volume of 1,708,400 shares. The stock ranged in price between $62.84-$64.26 after having opened the day at $64.10 as compared to the previous trading day's close of $64.46. Other companies within the Consumer Goods sector that declined today were: Fuwei Films (Holdings ( FFHL), down 18.0%, Furniture Brands International ( FBN), down 17.7%, China New Borun Corporation ( BORN), down 12.8% and Blyth ( BTH), down 7.0%.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $23.7 billion and is part of the food & beverage industry. Shares are up 15.4% year to date as of the close of trading on Thursday. Currently there are 3 analysts that rate Kellogg Company a buy, 1 analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, good cash flow from operations, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

On the positive front, Mannatech ( MTEX), up 36.4%, Tofutti Brands ( TOF), up 18.2%, China Marine Food Group ( CMFO), up 14.4% and Castle Brands Incorporated ( ROX), up 8.8% , were all gainers within the consumer goods sector with Carter's ( CRI) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

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