4 Stocks Dragging The Consumer Non-Durables Industry Downward

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Two out of the three major indices are trading lower today with the Dow Jones Industrial Average ( ^DJI) trading down 14 points (-0.1%) at 15,098 as of Friday, Aug. 16, 2013, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,393 issues advancing vs. 1,555 declining with 92 unchanged.

The Consumer Non-Durables industry currently sits down 0.1% versus the S&P 500, which is down 0.1%.

TheStreet would like to highlight 4 stocks pushing the industry lower today:

4. Under Armour ( UA) is one of the companies pushing the Consumer Non-Durables industry lower today. As of noon trading, Under Armour is down $1.43 (-2.0%) to $69.17 on average volume. Thus far, 953,521 shares of Under Armour exchanged hands as compared to its average daily volume of 1.3 million shares. The stock has ranged in price between $68.97-$70.90 after having opened the day at $70.35 as compared to the previous trading day's close of $70.60.

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, the Middle East, Africa, Asia, and Latin America. Under Armour has a market cap of $6.2 billion and is part of the consumer goods sector. Shares are up 45.5% year to date as of the close of trading on Thursday. Currently there are 10 analysts that rate Under Armour a buy, 2 analysts rate it a sell, and 14 rate it a hold.

TheStreet Ratings rates Under Armour as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value. Get the full Under Armour Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

3. As of noon trading, Ecolab ( ECL) is down $0.62 (-0.7%) to $91.58 on light volume. Thus far, 381,063 shares of Ecolab exchanged hands as compared to its average daily volume of 1.2 million shares. The stock has ranged in price between $91.49-$92.18 after having opened the day at $91.94 as compared to the previous trading day's close of $92.20.

Ecolab Inc. develops and markets programs, products, and services for hospitality, foodservice, healthcare, industrial, and energy markets worldwide. It operates through four segments: Global Industrial, Global Institutional, Global Energy, and Other. Ecolab has a market cap of $28.0 billion and is part of the consumer goods sector. Shares are up 28.2% year to date as of the close of trading on Thursday. Currently there are 10 analysts that rate Ecolab a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Ecolab as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, compelling growth in net income, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Ecolab Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

2. As of noon trading, Coach ( COH) is down $0.54 (-1.0%) to $51.92 on average volume. Thus far, 1.4 million shares of Coach exchanged hands as compared to its average daily volume of 3.3 million shares. The stock has ranged in price between $51.91-$52.53 after having opened the day at $52.33 as compared to the previous trading day's close of $52.46.

Coach, Inc. engages in the design, marketing, and distribution of handbags, accessories, wearables, footwear, jewelry, sunwear, travel bags, watches, and fragrances for women and men in the United States and internationally. Coach has a market cap of $15.0 billion and is part of the consumer goods sector. Shares are down 5.5% year to date as of the close of trading on Thursday. Currently there are 13 analysts that rate Coach a buy, no analysts rate it a sell, and 14 rate it a hold.

TheStreet Ratings rates Coach as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full Coach Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

1. As of noon trading, Colgate-Palmolive Company ( CL) is down $0.52 (-0.9%) to $59.29 on average volume. Thus far, 1.7 million shares of Colgate-Palmolive Company exchanged hands as compared to its average daily volume of 3.3 million shares. The stock has ranged in price between $59.15-$59.52 after having opened the day at $59.45 as compared to the previous trading day's close of $59.81.

Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. The company operates in two segments: Oral, Personal and Home Care; and Pet Nutrition. Colgate-Palmolive Company has a market cap of $56.3 billion and is part of the consumer goods sector. Shares are up 14.4% year to date as of the close of trading on Thursday. Currently there are 3 analysts that rate Colgate-Palmolive Company a buy, 1 analyst rates it a sell, and 12 rate it a hold.

TheStreet Ratings rates Colgate-Palmolive Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, good cash flow from operations and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Colgate-Palmolive Company Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

If you are interested in one of these 4 stocks, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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