5 Stocks Underperforming Today In The Consumer Goods Sector

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Two out of the three major indices are trading lower today with the Dow Jones Industrial Average ( ^DJI) trading down 14 points (-0.1%) at 15,098 as of Friday, Aug. 16, 2013, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,393 issues advancing vs. 1,555 declining with 92 unchanged.

The Consumer Goods sector currently sits up 0.1% versus the S&P 500, which is down 0.1%. A company within the sector that fell today was Colgate-Palmolive Company ( CL), up 0.9%.

TheStreet would like to highlight 5 stocks pushing the sector lower today:

5. Kellogg Company ( K) is one of the companies pushing the Consumer Goods sector lower today. As of noon trading, Kellogg Company is down $1.44 (-2.2%) to $63.02 on heavy volume. Thus far, 1.8 million shares of Kellogg Company exchanged hands as compared to its average daily volume of 1.7 million shares. The stock has ranged in price between $62.98-$64.26 after having opened the day at $64.10 as compared to the previous trading day's close of $64.46.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $23.7 billion and is part of the food & beverage industry. Shares are up 15.4% year to date as of the close of trading on Thursday. Currently there are 3 analysts that rate Kellogg Company a buy, 1 analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, good cash flow from operations, solid stock price performance and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Kellogg Company Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

4. As of noon trading, General Mills ( GIS) is down $1.25 (-2.5%) to $49.30 on heavy volume. Thus far, 3.3 million shares of General Mills exchanged hands as compared to its average daily volume of 3.3 million shares. The stock has ranged in price between $49.13-$50.10 after having opened the day at $49.98 as compared to the previous trading day's close of $50.55.

General Mills, Inc. produces and markets branded consumer foods in the United States and internationally. It also supplies branded and unbranded food products to the foodservice and commercial baking industries. General Mills has a market cap of $33.4 billion and is part of the food & beverage industry. Shares are up 25.1% year to date as of the close of trading on Thursday. Currently there are 11 analysts that rate General Mills a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates General Mills as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, solid stock price performance, growth in earnings per share and increase in net income. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full General Mills Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

3. As of noon trading, PepsiCo ( PEP) is down $0.73 (-0.9%) to $80.18 on average volume. Thus far, 3.0 million shares of PepsiCo exchanged hands as compared to its average daily volume of 5.0 million shares. The stock has ranged in price between $79.94-$80.75 after having opened the day at $80.63 as compared to the previous trading day's close of $80.91.

PepsiCo, Inc. operates as a food and beverage company worldwide. PepsiCo has a market cap of $127.6 billion and is part of the food & beverage industry. Shares are up 18.2% year to date as of the close of trading on Thursday. Currently there are 10 analysts that rate PepsiCo a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates PepsiCo as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in stock price during the past year, good cash flow from operations, expanding profit margins and growth in earnings per share. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full PepsiCo Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

2. As of noon trading, Philip Morris International ( PM) is down $1.14 (-1.3%) to $86.00 on average volume. Thus far, 2.6 million shares of Philip Morris International exchanged hands as compared to its average daily volume of 5.0 million shares. The stock has ranged in price between $85.97-$87.15 after having opened the day at $86.70 as compared to the previous trading day's close of $87.14.

Philip Morris International Inc., through its subsidiaries, manufactures and sells cigarettes and other tobacco products. Philip Morris International has a market cap of $142.7 billion and is part of the tobacco industry. Shares are up 4.2% year to date as of the close of trading on Thursday. Currently there are 9 analysts that rate Philip Morris International a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates Philip Morris International as a hold. Among the primary strengths of the company is its expanding profit margins over time. At the same time, however, we also find weaknesses including a generally disappointing performance in the stock itself, deteriorating net income and weak operating cash flow. Get the full Philip Morris International Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

1. As of noon trading, Coca-Cola ( KO) is down $0.25 (-0.6%) to $38.84 on average volume. Thus far, 8.6 million shares of Coca-Cola exchanged hands as compared to its average daily volume of 13.5 million shares. The stock has ranged in price between $38.80-$39.18 after having opened the day at $39.03 as compared to the previous trading day's close of $39.09.

The Coca-Cola Company, a beverage company, engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. The company primarily offers sparkling beverages and still beverages. Coca-Cola has a market cap of $175.2 billion and is part of the food & beverage industry. Shares are up 7.8% year to date as of the close of trading on Thursday. Currently there are 10 analysts that rate Coca-Cola a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Coca-Cola as a buy. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full Coca-Cola Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.

If you are interested in one of these 5 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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