1. As of noon trading, Apple ( AAPL) is up $2.75 (0.6%) to $500.66 on average volume. Thus far, 6.8 million shares of Apple exchanged hands as compared to its average daily volume of 12.3 million shares. The stock has ranged in price between $498.86-$502.94 after having opened the day at $500.15 as compared to the previous trading day's close of $497.91. Apple Inc., together with subsidiaries, designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, as well as sells various related software, services, peripherals, and networking solutions. Apple has a market cap of $452.9 billion and is part of the consumer durables industry. Shares are down 6.4% year to date as of the close of trading on Thursday. Currently there are 29 analysts that rate Apple a buy, no analysts rate it a sell, and 8 rate it a hold. TheStreet Ratings rates Apple as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself. Get the full Apple Ratings Report now. 3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more. If you are interested in one of these 5 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).