Sebastian Barletta, VP and Territory Head of the Eastern Caribbean for MasterCard, emphasized that "At MasterCard, we understand that the tourism industry is very competitive on a global level, which is why it is necessary for these destinations to differentiate themselves by providing value added service as well as high quality and memorable experiences for visitors ". According to the executive, the tourism industry account for close to 85% of Aruba’s GDP, which is why the company considers it a priority to support the development of this segment in the country. "Our global acceptance and unified structure positions us as the ideal partner for the tourism industry and allows to provide a greater value to all parties associated with this segment. The consumer benefits from the offers and discounts, while merchants increase sales and retention thanks to the promotions associated with the platform, which in turn helps strengthen the local economy that depends on tourism”.MasterCard’s Priceless Cities program offers cardholders who sign up for the program access to handpicked experiences and offers not only in their home cities, but also in cities around the world. Such experiences include exclusive access to concerts, theatre, restaurants, museums, and sporting events around the world. The program is currently available in 26 cities across the globe, including New York, Chicago, Miami, Los Angeles, London, Paris, Toronto and Buenos Aires. About MasterCard MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews , join the discussion on the Cashless Conversations Blog and subscribe for the latest news.