NEW YORK and CAMBRIDGE, Mass., Aug. 15, 2013 /PRNewswire/ -- BNY Mellon, the global leader in investment management and investment services, today announced an exclusive multi-year sponsorship of the Head Of The Charles ® Regatta, held annually in Boston and Cambridge, Mass. One of the world's pre-eminent rowing competitions, the 2013 Head Of The Charles Regatta presented by BNY Mellon is free to the public, and features a variety of races for local and international rowers of all skill levels and ages. The event draws global participation, including a number of national, international and Olympic athletes. The 49th Regatta, scheduled this year for October 19 and 20, is expected to attract almost 10,000 competitors and more than 400,000 spectators. To highlight this key sponsorship, BNY Mellon also is sponsoring the inaugural BNY Mellon Championship for collegiate competitors in the Regatta's Men's and Women's Championship Eights. Winners will be presented with the BNY Mellon Championship Trophy. "Teamwork, excellence and delivering world-class performance are all values to which we aspire at BNY Mellon," said Curtis Arledge, vice chair of BNY Mellon and CEO of BNY Mellon Investment Management. "The sport of rowing has these values in abundance, and we are privileged to play such a key role in this event's ongoing success." Frederick V. Schoch, executive director of the Regatta, said, "We are delighted that BNY Mellon is becoming part of the Head Of The Charles family, a relationship we look forward to continuing for years to come. The Regatta is a cherished Boston tradition, and our partnership with BNY Mellon will further enhance race weekend, building on a proud legacy for both organizations. This sponsorship is not only a boon for our race, but for the entire city of Boston." Larry Hughes, chairman of BNY Mellon New England and CEO of BNY Mellon Wealth Management, noted Boston's importance to BNY Mellon: "This is the hometown of BNY Mellon Wealth Management, and across all our businesses we employ more than 4,000 people throughout New England. Our commitment to Boston is key to our continued growth, and we are proud to support this historic Regatta." Family-friendly activities for all ages include a Rowing and Fitness Expo and food vendors serving worldwide delicacies. The Reunion Village at the race's mid-way point, will serve as a fun and casual spot for clubs, schools, alumni groups, parents and boosters to catch up and relax during the event. The picturesque race course begins at Boston University's DeWolfe Boathouse and ends at Artesani Park in Brighton. BNY Mellon's sponsorship continues the firm's long history of partnerships with institutions worldwide to bring iconic events to a broader audience. The firm is currently the title partner of the annual rowing competition between the Oxford University Boat Club and the Cambridge University Boat Club on the River Thames in London. BNY Mellon seeks to create a legacy of involvement through its sponsorships. During its five-year commitment to the Head Of The Charles Regatta, BNY Mellon aims to develop the championship, engage audiences across the event, and generate interest and enthusiasm from national and international audiences. For more information, visit the Head of the Charles Regatta at hocr.org.