Melco Crown Entertainment Ltd (MPEL): Today's Featured Leisure Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Melco Crown Entertainment ( MPEL) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.2%. By the end of trading, Melco Crown Entertainment rose $0.28 (1.1%) to $26.78 on light volume. Throughout the day, 2,149,921 shares of Melco Crown Entertainment exchanged hands as compared to its average daily volume of 3,396,300 shares. The stock ranged in a price between $26.29-$26.94 after having opened the day at $26.47 as compared to the previous trading day's close of $26.50. Other companies within the Leisure industry that increased today were: Century Casinos ( CNTY), up 15.3%, Empire Resorts ( NYNY), up 12.7%, Home Inns & Hotels Management ( HMIN), up 7.5% and Chanticleer Holdings ( HOTR), up 7.5%.

Melco Crown Entertainment Limited, through its subsidiaries, develops, owns, and operates casino gaming and entertainment resort facilities in Macau. Melco Crown Entertainment has a market cap of $14.5 billion and is part of the services sector. Shares are up 57.4% year to date as of the close of trading on Tuesday. Currently there are 10 analysts that rate Melco Crown Entertainment a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates Melco Crown Entertainment as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, growth in earnings per share, increase in net income and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, Renren ( RENN), down 8.3%, Dover Downs Gaming & Entertainment ( DDE), down 7.0%, Diversified Restaurant Holdings ( BAGR), down 5.8% and SeaWorld Entertainment ( SEAS), down 3.8% , were all laggards within the leisure industry with Starbucks Corporation ( SBUX) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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