One of the most common principles of investing is “invest in what you know,” whether it’s a security that you’ve researched extensively or a company or brand that you believe in. Today, a new web site leverages the power of social media to help prospective investors understand not just what they know – but what their friends and connections in the social world know as well.

TD Ameritrade, Inc. (“TD Ameritrade”), a broker-dealer subsidiary of TD Ameritrade Holding Corporation (NYSE: AMTD), is working with SwanPowers, a trio of Gen-Y entrepreneurs, as they launch LikeFolio ( www.likefolio.com). This web site aggregates conversations happening within users’ social networks and tracks status updates, likes and check-ins against a proprietary database filled with keywords and phrases linked to publicly-traded companies.

LikeFolio shows users the top five publicly traded companies their networks are talking about and what those companies do. It then translates that information into potential investment ideas by showing users how a portfolio of those five securities would have performed over a 12-month period after an initial investment of $10,000.

The design is clean, the functionality easy-to-use and understand, the language conversational and to-the-point, and the database smart and robust – able to expose the ties of obscure product brands to publicly traded companies. The technology is patent pending and was designed by Gen-Y with Gen-Y – or other heavy users of social media – in mind, particularly those who are new to investing.

“People interact physically and socially with products every day but may not consider the potential to invest in the company that produces the product,” said Nicole Sherrod, managing director, trader group at TD Ameritrade. “The simple design and easy to understand language makes LikeFolio ideal for novice investors looking to become more aware and involved in the market through the lens of social media.”

How it works:

  • Users visit www.likefolio.com to sign up and connect the web site to users’ social networks within to Facebook and Twitter
  • LikeFolio searches all of the users’ and users’ networks’ social activity for any mention of a public company’s brands and products
  • LikeFolio then generates a “Top 5 Most Mentioned Stocks” list and a hypothetical portfolio
  • Finally, LikeFolio generates a report showing how the portfolio would have performed over a 12-month period following an initial investment of $10,000
  • Users can share their LikeFolio Top 5 via social channels or, if they are ready, open a brokerage account with TD Ameritrade and start investing

“Never before has social media data been leveraged to expose people to basic principles of investing,” said Landon Swan at SwanPowers. “We’re thrilled to work with TD Ameritrade as we launch LikeFolio and to further explore the potential that social media has for helping young people improve their financial literacy.”

Past performance of a security does not guarantee future results or success.

TD Ameritrade and SwanPowers are separate and unaffiliated companies, and are not responsible for each other’s policies, services, or content.

For more information on LikeFolio, please visit www.likefolio.com.

For the latest TD Ameritrade news and information, follow the Company on Twitter, @TDAmeritradePR.

AMTD-G

About TD Ameritrade Holding CorporationMillions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade's (NYSE:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how - bringing Wall Street to Main Street for more than 37 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade's newsroom or www.amtd.com for more information.

Brokerage services provided by TD Ameritrade, Inc., member FINRA ( www.FINRA.org) /SIPC ( www.SIPC.org) /NFA ( www.nfa.futures.org)

Copyright Business Wire 2010

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