Nike Inc. (NKE): Today's Featured Consumer Non-Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Nike ( NKE) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 0.1%. By the end of trading, Nike fell $0.70 (-1.1%) to $65.81 on light volume. Throughout the day, 2,144,362 shares of Nike exchanged hands as compared to its average daily volume of 3,676,900 shares. The stock ranged in price between $65.69-$66.75 after having opened the day at $66.61 as compared to the previous trading day's close of $66.51. Other companies within the Consumer Non-Durables industry that declined today were: Zuoan Fashion ( ZA), down 7.6%, American Apparel ( APP), down 6.5%, Northern Technologies International ( NTIC), down 4.9% and Inter Parfums ( IPAR), down 4.1%.

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories, as well as in the provision of services to men, women, and kids worldwide. Nike has a market cap of $47.2 billion and is part of the consumer goods sector. Shares are up 28.9% year to date as of the close of trading on Monday. Currently there are 8 analysts that rate Nike a buy, no analysts rate it a sell, and 12 rate it a hold.

TheStreet Ratings rates Nike as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, solid stock price performance and growth in earnings per share. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Standard Register Company ( SR), up 10.0%, Exceed Company ( EDS), up 9.0%, Summer Infant ( SUMR), up 3.6% and CTI Industries Corporation ( CTIB), up 3.6% , were all gainers within the consumer non-durables industry with Lululemon Athletica ( LULU) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12-months. Learn more.
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