After weeks of fans guessing via social media what the next Doritos® Locos Tacos flavor will be, today Taco Bell® finally announced the much-anticipated menu item’s name: Fiery Doritos Locos Tacos (DLT). The third offering within the brand’s most successful product platform ever – with 600 million sold since March 2012 – hits Taco Bell restaurants nationwide on Aug. 22, combining spicy chili with a hint of lime flavor in a crunchy red shell.
“Only Taco Bell and Frito-Lay could partner together to create the hugely successful Doritos Locos Tacos platform,” said Chris Brandt, chief marketing officer, Taco Bell. “The partnership continues to prove the power of two mega brands working together to create firsts in restaurants and on the grocery aisle.” Brandt followed up on this statement, noting that people who tried this flavor in test markets were so passionate about it that they visited Taco Bell restaurants more often.In recent weeks, conversation around the new name of Taco Bell’s latest DLT flavor has been a matter of mystery, with guesses being thrown out by food bloggers and fans alike. Two weeks ago, the brand mailed out boxes with a variety of Doritos tortilla chips to media and other influencers marked with the hashtag “#_DLT,” igniting photos and videos of the mailing with excited guesses of what the next DLT might be. Fiery DLT will be supported by television, in-store POP, and radio advertising led by Deutsch L.A., as well as digital and social media, supported by Digitas. All media is expected to break Aug. 25. About Taco Bell Corp. Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week. Like: www.facebook.com/tacobell Follow: @TacoBell Subscribe: www.youtube.com/tacobell About Doritos Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/Doritos or on Facebook at http://www.facebook.com/DoritosUSA. About PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com. Follow PepsiCo: