SOREL, a premium boot brand founded in 1962, announces its Fall/Winter 2013 brand campaign, which builds upon its “ Get Your Boots Dirty™” and SORELstyle themes launched last year.
SOREL(R) 2013 "GET YOUR BOOTS DIRTY" CAMPAIGN (Photo: Business Wire)
“Get Your Boots Dirty” Conveys the Spirit of SOREL Inspired by women who are making the world a more interesting place, SOREL’s “Get Your Boots Dirty” campaign celebrates doers who are making their mark by pursuing entrepreneurial and creative passions. The 2013 campaign features Elizabeth and Kathryn Fortunato, twin sisters behind acclaimed New York City-based jewelry and accessories brand Lizzie Fortunato. Only 28-years-old, they have turned a creative passion into an international business with more than 70 premium retail partners across the globe. Their jewelry has been covered by Vogue, Elle, Harper’s Bazaar, and The New York Times. “When Elizabeth and Kathryn couldn't find jewelry that reflected their personal style, they decided to create it,” said Kimberly Barta, SOREL’s senior global brand director. “Their work and our boots are inspired by the outdoors and by bold women everywhere. They authentically represent a generation of doers, creators and entrepreneurs.” The 2013 “Get Your Boots Dirty” campaign was created by Sausalito, Calif.-based advertising agency, Butler, Shine, Stern & Partners (BSSP), in collaboration with photographer Lauren Ward. SOREL’s “Get Your Boots Dirty” integrated campaign will appear throughout fall and winter editions of Marie Claire, People StyleWatch, InStyle, Vogue, Teen Vogue, Elle, Paper, Nylon, and Interview. The campaign will also be featured digitally on The Zoe Report, Refinery29 and Who What Wear, among others. Featured SOREL Fall Boots SOREL’s Fall/Winter 2013 brand campaign features two fall women’s boots: Slimpack Riding™ Tall in cinnamon and the Joan of Arctic Wedge™ Mid in grill/black. Slimpack Riding™ Tall channels the classic style of an equestrian riding boot, while keeping feet dry. With a waterproof full-grain leather upper and SOREL’s iconic rubber shell, these boots are ideal for everyday wear. The Joan of Arctic Wedge™ Mid is a sleek, urban wedge boot that features a rich waterproof full-grain leather upper and a molded rubber outsole, ensuring that feet stay stylish and comfortable. SOREL is available at sorel.com and retailers such as Nordstrom and The Tannery. SORELstyle by Tara To further extend “Get Your Boots Dirty,” SOREL will continue its SORELstyle social media campaign and video series where stylists and fashion influencers curate inspired looks with SOREL boots. Launching in September, the new fall and winter SORELstyle series will feature Los Angeles-based celebrity stylist Tara Swennen. Recently named one of the 25 most powerful stylists by The Hollywood Reporter, Swennen will share her celebrity styling secrets along with fall and winter fashion trends. Swennen is the third stylist to be featured in the SORELstyle series, following celebrity stylist Kemal Harris and InStyle Magazine’s style ambassador Tai Beauchamp. SORELstyle is featured on sorel.com and across its social media channels, including Facebook, Twitter, YouTube, Instagram and Pinterest. SORELstyle was created by R/West, a full-service marketing agency based in Portland, Ore., and co-directed by Sean Blixseth and Elizabeth Morrow-McKenzie. “Women across the globe are inspired by fashion,” said Elizabeth Morrow-McKenzie, creative director at R/West. “Tara Swennen is known for styling some of Hollywood’s most fashion-forward women. With Tara’s inspiring story, style and fashion sense, we’re pleased to bring another round of enlightening and inspirational videos to SOREL’s social community.”