This month, Starbucks Coffee Company (Nasdaq:SBUX) celebrates five years of offering customers a truly unique coffee experience—through individual cups of the rarest and most exotic coffees brewed on its patented Clover® brewing system. The fifth anniversary of Clover ® brewing system at Starbucks is also marked by the opening of Starbucks 500th location featuring Clover ® brewing, with plans to double the number of Clover ® locations globally by the end of 2014.
Starbucks has offered its Starbucks Reserve® coffees, a line of rare and exotic small batch single origin coffees, since 2010. Harvested at the peak of the season and then batch-roasted by Starbucks, these coffees are available by the cup on the Clover® brewing system, where their flavors are fully accentuated, but also in half pound bags for customers to brew and enjoy at home. In the last three years, Starbucks has introduced more than 40 different Starbucks Reserve® coffees and will continue to offer an average of 14 Starbucks Reserve® coffees per year. Some Starbucks Reserve® coffees, like Panama Auromar Geisha offered last April, are so limited in supply that Starbucks makes them available only online or at a handful of Starbucks Reserve® stores in select markets.“Our global coffee team tastes more than 250,000 cups of coffee every year looking for the finest coffee in the world,” added Linnemann. “We often come across rare gems during our cuppings that we can’t pass up—even if only a few hundred pounds are available (when compared to the more than 450 million pounds of coffee Starbucks purchases every year). In fact, some of the single origins we discover are earmarked for blends, but are so extraordinary we want to offer them to our customers as a single origin and therefore present them as a Starbucks Reserve® coffee.” From three markets in 2008, the Clover® brewing system and Starbucks Reserve® coffees are today available in 25 markets in the U.S. and 10 international markets, including Canada, the U.K., Japan, The Netherlands, Hong Kong, Kuwait, Poland, Russia, Thailand, and, most recently, Singapore. Customers can locate a Starbucks Reserve® store to experience the Clover® brewing system through our Starbucks mobile app. For more information on the brewing system, go to www.Starbucks.com/clover. About Starbucks Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.