Humana Inc. (NYSE: HUM), one of the nation’s leading health and well-being companies, recently announced its partnership with Greenway Medical Technologies, Inc. to provide integrated technology to primary care providers, which will help doctors and payers exchange clinical information. The strategic alliance of Humana’s Electronic Health Records (EHR) Rewards program and Greenway’s integrated solution for EHR, practice-management and interoperability will provide physicians the information and point-of-care opportunities necessary to support patient management and enable automated reporting for contractual performance measures. Humana’s EHR Rewards Program offers financial incentives to assist qualified physician practices in using EHR systems. Specifically, Humana will subsidize up to 85 percent of the cost of purchase of Greenway’s PrimeSUITE EHR solution for physicians practicing in the Humana network. Such incentives encourage the sharing of clinical information between Humana and physicians. “Our partnership with Greenway demonstrates Humana’s continued dedication to increasing access to technology among providers,” said Bruce Perkins, President of Humana’s Healthcare Services segment. “This partnership will facilitate communications as well as the exchange of clinical information between payers and physicians. Ultimately, our partnership benefits consumers as it helps enable physicians make the best decisions possible for their patients.” “Greenway’s partnership with Humana will arm care providers with the comprehensive health information they need to deliver better and more cost-efficient care,” said Tee Green, Greenway President and Chief Executive Officer. “Ready access to electronic health information, including the fluid exchange of clinical data among providers and payers, is critical to advancing the delivery of coordinated, effective care, reducing administrative hassles and costs, and improving overall population health.” The program aligns with the Health Information Technology for Economic and Clinical Health Act (HITECH Act), increasing the availability of clinical data at the point of care and enhancing care coordination between the patient and health care providers. EHR systems are becoming increasingly important in managing the cost of care and the coordination of care across health care communities. By integrating information, EHR systems ultimately save physicians time and money and allow for increased administrative and clinical efficiency.