Picking a DestinationWhen choosing a travel destination, Americans place priority on the area’s rich culture (38 percent) and good weather (32 percent). Based on these decisions, it’s no surprise that U.S. travelers have their sights set on trusted regional destinations, like Mexico, for their next trip. While good weather is also top of mind for non-U.S. travelers when seeking out their next travel adventure (34 percent), the demands of their budget ranks second on the priority list (31 percent). To learn more about the study and download infographics, visit Visa’s Online Tourism Media Kit. About Visa Inc. Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 30,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit corporate.visa.com. About Visa’s Global Travel Intentions Study 2013 The Visa Global Travel Intentions Study 2013 was commissioned by Visa to Millward Brown. Fieldwork was conducted between November and December 2012. It was based on online and offline surveys with 12,631 travelers aged 18 and above, across 25 markets in Asia Pacific (Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand), Europe (France, Germany, Russia, U.K.), Africa & Middle East (Egypt, Kuwait, Morocco, Saudi Arabia, South Africa, UAE), and the Americas (Brazil, Canada, Mexico, USA).