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Priceline.com ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day down 0.3%. By the end of trading, Priceline.com rose $36.14 (3.9%) to $969.89 on heavy volume. Throughout the day, 2,566,314 shares of Priceline.com exchanged hands as compared to its average daily volume of 716,800 shares. The stock ranged in a price between $969.45-$994.98 after having opened the day at $992.03 as compared to the previous trading day's close of $933.75. Other companies within the Leisure industry that increased today were: Fiesta Restaurant Group ( FRGI), up 10.5%, Caesars Entertainment ( CZR), up 4.3%, Pizza Inn Holdings ( PZZI), up 4.0% and Canterbury Park Holding Corporation ( CPHC), up 3.3%.

priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $46.4 billion and is part of the services sector. Shares are up 50.5% year to date as of the close of trading on Thursday. Currently there are 17 analysts that rate Priceline.com a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, robust revenue growth and largely solid financial position with reasonable debt levels by most measures. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, Noodles & Co Class A ( NDLS), down 10.5%, Empire Resorts ( NYNY), down 9.8%, Orbitz Worldwide ( OWW), down 6.0% and PokerTek ( PTEK), down 4.3% , were all laggards within the leisure industry with Carnival Corporation ( CCL) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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