NEW YORK ( TheStreet) -- While many investors have made bullish bets that the retail sector will continue to outperform, the recent sales data would suggest somewhat of a disappointment. TheStreet's Brittany Umar and Laurie Kulikowski take a look at the results.

Kulikowski said that retail sales figures have been mixed so far for July. While not every company has reported, investors were disappointed by Costco Wholesale ( COST), but surprised by L Brands ( LTD).

She added that The Gap ( GPS), which reports after the close on Friday, would be a strong tell for retail.

Many companies no longer report monthly retail sales figures. Names like Macy's ( M), Wal-Mart ( WMT) and Kohl's ( KSS) have all shifted to quarterly reporting.

However, according to Kulikowski, the big story isn't just retail, but more specifically, teen retail. After American Eagle Outfitters ( AEO) slashed its profit outlook, Aeropostale ( ARO) followed up with disappointing sales figure.

The Buckle ( BKE) and Zumiez ( ZUMZ) have also said they're feeling the pressure as well. All of this has certainly dampened the back-to-school hype on Wall Street, Kulikowski concluded, as she now expects it to be disappointing.
Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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