Sabolsice added that when filling out the survey, if customers do not know how to answer a question, California American Water will assist them. Customers who return a survey indicating they do not know the answer to a question will not be automatically placed in the highest category, rather they will be contacted by a California American Water representative. “The key is to turn in the survey,” he said.Non-residential customers will receive an auto-call message this week alerting them the survey is on its way. Surveys should begin arriving the week of August 12 and are due by September 25. The new rates are anticipated to be implemented in October. Before the survey due date, affected customers will also receive a postcard and second auto-dialer message to remind them to complete and return the survey. The company also plans to run newspaper ads and is reaching out to business organizations for assistance in spreading the word. Copies of the survey and the new rate design – in English and Spanish – are available on the company’s website at www.calamwater.com. The new rate design has yet to be voted on by the California Public Utilities Commission. It is the result of a settlement agreement between California American Water, the Division of Ratepayer Advocates, the Monterey Peninsula Water Management District and the Coalition of Peninsula Businesses, among others. It is anticipated the agreement will be approved with new rates effective in October. The process of gathering survey information, as part of the settlement agreement, is scheduled to begin now in order to ensure customers are properly categorized before October. California American Water, a wholly owned subsidiary of American Water (NYSE: AWK), provides high-quality and reliable water and/or wastewater services to approximately 600,000 people. Founded in 1886, American Water is the largest publicly traded U.S. water and wastewater utility company. With headquarters in Voorhees, N.J., the company employs approximately 6,700 dedicated professionals who provide drinking water, wastewater and other related services to an estimated 14 million people in more than 30 states, and parts of Canada. More information can be found by visiting www.amwater.com.