BBRY) or Nokia ( NOK), buying an Apple product only begins the sales process, it's not the end. There was a point when Apple relied solely on the strength of its Mac sales. The company's "core" was fueled by strong unit shipments of its iPods, iPads and iPhones. It would only rely on its famous ecosystem to help spur hardware growth. According to Cook, those days are over. Going forward, it is services that will drive Apple's growth and margins. But Apple bears refuse to accept this. Nor does it seem that this new reality matters to those who are constantly calling for Tim Cook's head. These pundits, meanwhile, pretend to be experts, as if they know better. They've even gone as far as proclaiming themselves "the voice" from Steve Jobs' grave -- talking about matters that they don't really understand. But the fact of the matter is, this is no longer Steve Jobs' Apple. That's right, I've said it.