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Avon Products ( AVP) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 0.2%. By the end of trading, Avon Products fell $0.24 (-1.1%) to $22.00 on light volume. Throughout the day, 2,020,117 shares of Avon Products exchanged hands as compared to its average daily volume of 3,689,400 shares. The stock ranged in price between $21.94-$22.38 after having opened the day at $22.37 as compared to the previous trading day's close of $22.24. Other companies within the Consumer Non-Durables industry that declined today were: Elizabeth Arden ( RDEN), down 16.7%, Tumi Holdings ( TUMI), down 11.6%, STR Holdings ( STRI), down 5.8% and Crocs ( CROX), down 5.6%.

Avon Products, Inc. manufactures and markets beauty and related products. Avon Products has a market cap of $9.6 billion and is part of the consumer goods sector. Shares are up 54.9% year to date as of the close of trading on Wednesday. Currently there are 4 analysts that rate Avon Products a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Avon Products as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, generally higher debt management risk and disappointing return on equity.

On the positive front, Ocean Bio-Chem ( OBCI), up 6.2%, ACCO Brands ( ACCO), up 4.1%, Fifth & Pacific Companies ( FNP), up 4.1% and Sappi ( SPP), up 3.8% , were all gainers within the consumer non-durables industry with Packaging Corporation of America ( PKG) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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