Millennial Media (NYSE:MM), the leading independent mobile advertising and data platform, today announced a new strategic partnership with Adsmovil, the principal mobile ad network in Latin America and the U.S. Hispanic markets, extending its media platform into South America, Central America and Mexico. With this deal, Adsmovil, a Cisneros Group company, will commercialize Millennial Media’s mobile advertising solutions in Latin America, enabling brands to engage consumers in the region. “By partnering with Millennial Media, Adsmovil continues at the forefront of emerging trends in the Latin American mobile advertising industry,” emphasized Adriana Cisneros de Griffin, Vice Chairman & Director of Strategy of the Cisneros Group of Companies. “This partnership has great potential for all parties involved, presenting tremendous opportunities not only for Adsmovil and Millennial Media, but for all the advertising agencies and brands in the region as well.” With more than 400 million mobile users in Latin America, and smartphone penetration expected to reach almost 40 percent by 2016, according to eMarketer, Adsmovil will tap into Millennial Media’s first party data to enable brands to target these consumers on more than 45,000 sites and apps. “Mobile is a global medium, and expanding into Latin America was a natural next step for our platform,” said Paul Palmieri, President and CEO, Millennial Media. “Our partnership with Adsmovil brings together two companies that truly understand the powerful opportunities to engage consumers on mobile, and I'm excited about the things we will be accomplishing together in the region.” Since its founding in 2006, Millennial Media has achieved a solid market leadership position through innovation and an exclusive focus on mobile advertising. Its business is built upon unparalleled data and technology, strong partnerships with global media and application developers across all operating systems, and trusted relationships with the world’s top brands.
“Our partnership with Millennial Media expands and improves our product portfolio, allowing advertisers to access the increasing audience using mobile apps with the right support and data. This is a perfect combination, whereby we leverage Millennial Media’s inventory and technology with our strong relationships with the agencies and advertisers in the region,” said Alberto Pardo, CEO of Adsmovil.Among the many products that Adsmovil will be integrating to its suite of products are Millennial Media’s new Video Advertising Solutions, which allow for unprecedented levels of engagement and interaction with video content, offering unique targeting options for brands to reach specific groups of consumers. Adsmovil’s premium mobile inventory is visited by millions of Spanish- and Portuguese-language users across the Americas. The company has provided result-driven solutions to many global enterprises including a number of Fortune 500 companies such as Coca-Cola, Disney, Ford, Toyota, Visa, McDonalds, Sprint, P&G, and many more. ABOUT MILLENNIAL MEDIA: Millennial Media is the leading independent mobile advertising and data platform. Our technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users and gain audience insights. Our platform also enables us to offer advertisers powerful Mobile Audience Solutions (MAS) that utilize our significant scale, sophisticated targeting and uniquely engaging creative capabilities to deliver meaningful results. ABOUT ADSMOVIL: Adsmovil, a Cisneros Group company, is the principal mobile ad network in Latin America and the U.S. Hispanic market. It has pioneered the way brands and content owners interact with the Spanish- and Portuguese-speaking audiences in Latin America and the U.S. Hispanic markets via their mobile devices. Adsmovil has developed advertising mobile campaigns and creative assets, in addition to providing mobile solutions that enhance the interaction between brands and consumers in the region. ABOUT CISNEROS GROUP OF COMPANIES: The Cisneros Group of Companies is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. The Cisneros Group wholly owns or controls companies ranging from broadcast television and television production to consumer products, and real estate. The Group sells TV programming and other media content on five continents and in over 90 countries. Its media and entertainment holdings include Venevision, the leading television network in Venezuela; Venevision International, a global Spanish-language entertainment company; and Venevision Productions, a supplier of top-tier telenovelas for North American and world audiences. In addition, Cisneros owns several digital assets, including its digital advertising units, RedMas and Adsmovil, an online couponing site, Cuponidad, and the websites www.venevision.com, www.noticierovenevision.net, and www.missvenezuela.com.