Higher One, a leader in providing financial services and data analytics to over 1,600 college and university campuses across the U.S., announces today that Lutz Braum has joined Higher One as Chief Marketing Officer. He comes to Higher One with more than 20 years of experience in marketing with expertise in consumer engagement, direct marketing and digital marketing. Most recently, Braum was Chief Marketing Officer of PetCareRx, a privately held online pet supply retailer, where he developed and implemented a consumer strategy that differentiated PetCareRx through extensive personalization and deep integration of commerce and content. In previous roles, he was responsible for PayPal’s US consumer marketing team, Wells Fargo's personal lending business and a portfolio of 4.5 million customers at Providian (now Chase Card Services). Over the course of a decade at Citibank, Braum had numerous domestic, overseas, and global roles in the areas of product, segment and loyalty marketing. "We are excited to welcome Lutz to Higher One, as we begin the next exciting chapter in the story of Higher One," said Miles Lasater, President and Chairman of Higher One. "His expertise and experience will help guide us as we deepen our engagement with students and institutions, and communicate who Higher One is, and how we can help campuses as they rethink the traditional model of higher education while at the same time helping students stay on track to complete their desired learning outcomes." Lutz has served in a variety of community organizations, such as board member (head of Marketing committee) of the New Century Chamber Orchestra, a conductor-less orchestra performing nationwide, and President of San Francisco’s largest Toastmaster club. As relatively new to the New Haven area, Lutz is still looking for opportunities to serve in the local community. About Higher One Higher One (NYSE: ONE) partners with colleges and universities to lower their administrative costs and to improve graduation rates. We provide a broad array of payment, refund disbursement and data analytics and management tools to institutions that help them save money and enhance institutional effectiveness. And for students, we offer financial literacy programs and convenient, flexible and affordable transaction options to help them manage their finances. Higher One is a leader in higher education and we support more than 1,600 schools and over 13 million enrolled students.
More information about Higher One can be found at HigherOne.com.