LONDON, August 7, 2013 /PRNewswire/ -- With agriculture being the world's largest industry, generating over $1.3 trillion dollars' worth of food annually, the importance of understanding the market pressures and dynamics is crucial to achieve the ever-increasing production goals. Driven by a rapidly growing population, rising food consumption and subsequent need for securing sufficient food supply worldwide, the industry is facing challenging times. (Logo: http://photos.prnewswire.com/prnh/20130723/629764-a ) CropWorld Global, the leading international agricultural event of the year, is the only platform where information and insight can be gained to assist in answering the most important decisions senior management will need to make to respond to these agricultural challenges and continuous pressures. Through rigorous analysis of global and regional agricultural trends - from crop production to agricultural supply chain - this must-attend event taking place 29-30 October at Amsterdam RAI, The Netherlands, will offer attendees invaluable business development, manufacturing and partnering processes to realise their full potential. With the exhibition expecting over 2,000 participants from more than 80 countries and over 100 exhibitors on the floor, the conference will run alongside with 8 topical modules in 2 parallel streams and 38 discussion themes presented by over 30 international industry experts. New for 2013 is the Innovation Platform, which will allow exhibitors a unique opportunity to showcase their latest research, technology and advancement in the world of agriculture. Through a series of 20 minute sessions, this R&D platform will be situated in the middle of the exhibition floor and has so far attracted companies such as Croda, Batelle and Agro Business Consortia to deliver their presentations. CropWorld Global's Event Director, Terri D'Elia, says: 'The level of global interest in this event is absolutely phenomenal and proves the importance of having to address the critical challenges that face the agricultural industry - not only those occurring today but to assist in developing a sustainable future.